What's Your Sustainability Plan?

Inspiring 2.2 million Walmart employees to live cleaner and greener

Client

Walmart

Industry

Retail

Services

Brand strategy and design, internal communications, employee engagement

Challenge

How to convince Walmart’s employees to live healthier?

Solution

Redesign and reboot “My Sustainability Plan” with the help of 10,000 Sustainability Captains. Design a cascading communications strategy. Translate materials into three key languages. Roll out the program in successive global markets. Merchandise the heck out of it.

Challenge

How to convince Walmart’s employees to live healthier?

Solution

Agility Without Compromising Quality

"I want you to know how pleased everyone at Walmart has been with the work that you've produced for the MSP program. It really is world-class. Your agility without compromising quality is refreshing, and it’s great to have a partner who understands what we’re looking for and knows how to make it happen.”

–Shannon Frederick, Director of Internal Communications and Corporate Sustainability, Walmart

Agility Without Compromising Quality

–Shannon Frederick, Director of Internal Communications and Corporate Sustainability, Walmart

Other Projects

Promoting What's Essential

Helping Nordic Naturals cross from natural channel to mass market

Branding the World's Most Diverse Community College

Helping LaGuardia promote disruptive education

"Meet the Moment"

Creating a new brand platform for CLIF BAR to drive consistency and growth

"You Should Getaround More Often"

Launching the nation's first car-sharing service

Giving Millennials More of What Matters

Creating Target's first purpose-driven platform for unifying $1B of "better" products