Words for Leaders and Launches
Here are a few samples from the hundreds in my portfolio. They show my ability to express a big idea regardless of form or format. In addition to the writing, I did the creative direction, too.
NCWIT needed a simple idea that their members, among the world's largest tech companies, could use to engage mid-career women in tech.
CarbonEnfo built a blockchain marketplace that lets homeowners and small businesses sell solar energy credits they didn't know they had. For accredited investors, I wrote a 26-page white paper that makes a legally sensitive security token clear and compelling.
To recruit a new generation of members, Greenpeace needed every staffer and spokesperson telling the same story about a new campaign.
This is the introduction to my field guide to Austin's live music scene, which I conceived, wrote, and edited. In two pages it sets the book's point of view: a fan's guide, not an encyclopedia, honest about the city's growing pains and about what one book can't cover.
The Association for Computing Machinery wanted to be seen as more than a technical resource. "Keep Inventing" puts every member in the lineage of the teams behind UNIX, RSA and ENIAC. I created the campaign, messaging platform and copy system, then directed the campaign across print, digital, direct mail and email.
