"Meet the Moment"
Creating a new brand platform for CLIF BAR to drive consistency and growth
Client
Clif Bar & Co.
Industry
CPG, Health & Fitness, Sports
Services
Brand strategy and design
Challenge
No longer the “natural energy” pioneer, how best to unify the CLIF brand (bars, gels, shots and bloks) and cue it up for continued growth and innovation?
Solution
Combine the joy of athletic adventure with the soul of environmental advocacy to create a new North Star (“Meet the Moment”) and update brand architecture for robust brand extension and consumer activation. Then design and host a series of brand summits to empower the sales and marketing teams. Co-create bold new activations and engagement platforms that help deliver new sales leading to a 17% average annual growth rate.
Feel the Mo'
"There has been a ton of internal excitement around our new brand strategy. Thanks to you, we've managed to generate momentum behind the brand story across the entire organization."
—Carly Lutz, Brand Director, Clif Bar & Co.
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