"Meet the Moment"

Creating a new brand platform for CLIF BAR to drive consistency and growth

Client

Clif Bar & Co.

Industry

CPG, Health & Fitness, Sports

Services

Brand strategy and design

CLIF: Meet the Moment
CLIF: Meet the Moment
CLIF: Meet the Moment

Challenge

No longer the “natural energy” pioneer, how best to unify the CLIF brand (bars, gels, shots and bloks) and cue it up for continued growth and innovation?

Solution

Combine the joy of athletic adventure with the soul of environmental advocacy to create a new North Star (“Meet the Moment”) and update brand architecture for robust brand extension and consumer activation. Then design and host a series of brand summits to empower the sales and marketing teams. Co-create bold new activations and engagement platforms that help deliver new sales leading to a 17% average annual growth rate.


Challenge

No longer the “natural energy” pioneer, how best to unify the CLIF brand (bars, gels, shots and bloks) and cue it up for continued growth and innovation?

Solution

Combine the joy of athletic adventure with the soul of environmental advocacy to create a new North Star (“Meet the Moment”) and update brand architecture for robust brand extension and consumer activation. Then design and host a series of brand summits to empower the sales and marketing teams. Co-create bold new activations and engagement platforms that help deliver new sales leading to a 17% average annual growth rate.


a cell phone on a bench
a cell phone on a bench
a cell phone on a bench
CLIF: Bus Shelter Ad
CLIF: Bus Shelter Ad
CLIF: Bus Shelter Ad
a cell phone leaning on a ledge
a cell phone leaning on a ledge
a cell phone leaning on a ledge
a black cellphone with a white letter on it
a black cellphone with a white letter on it
a black cellphone with a white letter on it
CLIF: Manifesto
CLIF: Manifesto
CLIF: Manifesto

Feel the Mo'

"There has been a ton of internal excitement around our new brand strategy. Thanks to you, we've managed to generate momentum behind the brand story across the entire organization."

—Carly Lutz, Brand Director, Clif Bar & Co.

Feel the Mo'

"There has been a ton of internal excitement around our new brand strategy. Thanks to you, we've managed to generate momentum behind the brand story across the entire organization."

—Carly Lutz, Brand Director, Clif Bar & Co.

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