"You Should Getaround More Often"

Launching the nation's first car-sharing service

Client

Getaround

Industry

Peer-to-Peer Car Rental

Services

Brand strategy and design, integrated print, digital and OOH campaigns

a cellphone leaning against a wall
a cellphone leaning against a wall
a cellphone leaning against a wall

Challenge

There are one billion cars in the world, and most sit idle 92% of the time. How to convince consumers to share one of their most precious assets?

Solution

Equate car sharing with

a purposeful lifestyle choice: to earn more money, enjoy more choices, seek new adventures and join a community doing good by taking cars off the road.

Challenge

There are one billion cars in the world, and most sit idle 92% of the time. How to convince consumers to share one of their most precious assets?

Solution

Equate car sharing with

a purposeful lifestyle choice: to earn more money, enjoy more choices, seek new adventures and join a community doing good by taking cars off the road.

a cellphone leaning against a wall
a cellphone leaning against a wall
a cellphone leaning against a wall
a cell phone on a rock
a cell phone on a rock
a cell phone on a rock
a cell phone on a ledge
a cell phone on a ledge
a cell phone on a ledge
a cell phone on a table
a cell phone on a table
a cell phone on a table
a cell phone on a bench
a cell phone on a bench
a cell phone on a bench

The Purple Cow Stands Out

“We learned so much working with you, about what it means to have a differentiated brand platform. And how it’s critically important—especially for disruptive young businesses like ours—to consistently promote a clear, compelling value proposition. Thank you!”

–Jessica Scorpio, Co-Founder, Marketing and Business Strategy, Getaround


The Purple Cow Stands Out

“We learned so much working with you, about what it means to have a differentiated brand platform. And how it’s critically important—especially for disruptive young businesses like ours—to consistently promote a clear, compelling value proposition. Thank you!”

–Jessica Scorpio, Co-Founder, Marketing and Business Strategy, Getaround


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