"You Should Getaround More Often"
Launching the nation's first car-sharing service
Client
Getaround
Industry
Peer-to-Peer Car Rental
Services
Brand strategy and design, integrated print, digital and OOH campaigns
Challenge
There are one billion cars in the world, and most sit idle 92% of the time. How to convince consumers to share one of their most precious assets?
Solution
Equate car sharing with a purposeful lifestyle choice: to earn more money, enjoy more choices, seek new adventures and join a community doing good by taking cars off the road.
The Purple Cow Stands Out
“We learned so much working with you, about what it means to have a differentiated brand platform. And how it’s critically important—especially for disruptive young businesses like ours—to consistently promote a clear, compelling value proposition. Thank you!”
–Jessica Scorpio, Co-Founder, Marketing and Business Strategy, Getaround
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