"Dare to Do More"
Branding the world's most diverse community college
Client
LaGuardia Community College
Industry
Higher Education
Services
Brand strategy and design
Challenge
How to close the gap between the school’s outdated brand image and its innovative programs and esprit de corps?
Solution
Position the school as a challenger brand to capture its relentless drive to experiment, its fearlessness and its commitment to pushing boundaries. “Dare to Do More” and “What If?” become expressions of the new brand voice.
In a Word, Transformative
“I cannot stress how fundamentally important this work has been. We now have our north star. And it is true to who we are and where we need to go. In a word, transformative. Our hats are off and we thank you and the entire team for their hard work and creativity. It means the world to us.”
–Gail Mellow, President, LaGuardia Community College
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