What I Do Best

I still wake up hoping to solve complex challenges in deceptively simple ways. (After Wordle and a cup of coffee, of course.)

I know both sides of the house, so to speak, client and agency, having thrived at a multinational corporation before moving to NYC and building a successful branding studio. I'm currently co-founder/CMO of a cleantech startup, and I'm working on a new media venture, but I am always open to hearing about new projects. Below is what I do best.

I know both sides of the house, client and agency, having thrived at a multinational corporation before moving to NYC and building a successful branding studio. I'm co-founder/CMO of a cleantech startup, and I'm building a new media venture, but I'm open to hearing about new projects.

Tell Me About Your Challenge

Tell Me About Your Challenge

Tell Me About Your Challenge

Brand Strategy & Innovation

Your brand is a handshake. It's the promise of your mission. I help clients refresh, reposition or reinvent their brands in meaningful ways that drive engagement and topline growth.

  • Naming and Positioning

  • Brand Architecture

  • Platform Development

  • Brand Extensions

  • Growth Territories

  • Venture Design

Your brand is a handshake. It's the promise of your mission. I help clients refresh, reposition or reinvent their brands in meaningful ways that drive engagement and topline growth.

  • Naming and Positioning

  • Brand Architecture

  • Platform Development

  • Brand Extensions

  • Growth Territories

  • Venture Design

Your brand is a handshake. It's the promise of your mission. I help clients refresh, reposition or reinvent their brands in meaningful ways that drive engagement and topline growth.

  • Naming and Positioning

  • Brand Architecture

  • Platform Development

  • Brand Extensions

  • Growth Territories

  • Venture Design

Creative Strategy & Direction

One of the universal laws of branding is consistency. By driving a big, bold idea through the enterprise, I help ensure harmony across brand message, image and experience.

  • Concept Development

  • Art Direction

  • Mood Boards

  • Visual Identity

  • UX/UI Design

  • Experience Design

  • Content Strategy/Copywriting

  • Brand Asset Creation and Management

Marketing Strategy & Leadership

Whether I'm delivering a new roadmap or helping your team as fractional CMO, the proof is in the performance of the marketing machine.

  • Market Research and Customer Insights (B2C and B2B)

  • Audience Segmentation

  • Product Positioning and Messaging

  • Go-to-Market Planning: Channel Strategies, Partnerships, Creative Solutions

  • Technology and Marketing Automation

  • Lead Generation and Conversion

  • Incentive, Advocacy and Referral Programs

  • Performance Metrics, Marketing ROI and Budget Management

Brand Presence & Reputation

After all this work, how visible is our brand? Are we being perceived in the right ways, especially during a crisis? I can help you design and implement a smarter, more resilient brand reputation program.

  • Internal Communications / Stakeholder Engagement

  • Media Monitoring / Media Relations

  • Thought Leadership and Trade Relations

  • Crisis Communications and Issues Management

  • Corporate Social Responsibility and Community Relations

  • Alignment with Corporate Affairs


Let's connect.

Want to create a new brand? Refresh an old one? Design a new venture? Let's talk.

Connect

Let's connect.

Want to create a new brand? Refresh an old one? Design a new venture? Let's talk.

Connect

Let's connect.

Want to create a new brand? Refresh an old one? Design a new venture? Let's talk.

Connect