Howdy and thanks for stopping by. I'm Mitch Baranowski, an award-winning creative director and marketing leader tested at the highest levels of F500 companies. I create brands, I create businesses and lots of other stuff, too.
I'm Mitch Baranowski, an award-winning creative director and marketing leader tested at the highest levels of F500 companies.
Clients turn to me because of my fluency in every aspect of brand strategy and design as well as integrated marketing, advertising/PR, corporate communications and employee engagement. I have deep category expertise in many sectors—arts/entertainment, cleantech, CPG/retail, food/beverage, media/publishing and travel/hospitality, to name a few—and have been at the vanguard of marketing sustainable brands to conscious consumers since 2005.
What's your challenge? Let's talk.
Select Projects
Wow, so many projects these past years. For so many clients, big and small. Here are a handful that show how I generate big ideas and lead cross-functional teams to produce quality work on tight timelines and budgets. I'm a big fan of letting the brand drive the marketing, and engaging your intended audiences in product or campaign design from the very beginning. It leads to better creative strategies and, frankly, enhances your chances of success.
Aw, My Ears Are Burning
I asked a few mentors, peers and recent clients to share some observations about my work ethic and approach. Here's what they had to say. I'm beyond grateful for the kind words.
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Abeer Muthana
Class of 2024, Queens College
“Mitch made our class on social impact marketing highly interactive and engaging. His sense of humor, his accommodating style, created an environment where we could learn without fear of making mistakes. Fun, fascinating, interesting, informative. I so appreciated Mitch’s experience and that of his guest speakers. One of the best classes I’ve taken.”
Kathleen Van Nest Pierce
Former SVP, Clinique, The Estée Lauder Companies
“When we needed fresh brand concepts for a potential global partnership with an A-list talent, Mitch over-delivered in rapid fashion. His strategic roadmap became a model that we turned to again and again.”
Gus Whitcomb
Former Managing Director, Corporate Communications, American Airlines
“Most of us are thrilled when a colleague thinks outside the box. Imagine when they challenge the notion that a box even exists. Mitch constantly forced us out of our comfort zone, inspiring us to revisit not only how but why. He has exceptional core skills in reserve, but it is his ability to create strategic chaos that has us asking: What does Mitch think?”
Karen Karp
Founder and Partner, KK&P
“I’ve worked with Mitch on client projects and a rebrand of my company. He is hands down a brilliant brand-builder and marketing strategist. Part of the reason for that—beyond his wide range of experience—is that he is a systems thinker, mindful of the impact his ideas will have on the brand itself, in the marketplace and across entire organizations. Plus, he is one heck of a swimmer.”
Nadine Rachid
Chief Product Officer, Fitwel/Active Design Advisors, Inc.
“I learned so much collaborating with Mitch. He knows his stuff and his leadership style is super constructive. Always 'Yes, and…' Always building up the team and moving things forward.”
Let's connect.
Want to create a new brand? Refresh an old one? Design a new venture? Let's talk.
Let's connect.
Want to create a new brand? Refresh an old one? Design a new venture? Let's talk.
Let's connect.
Want to create a new brand? Refresh an old one? Design a new venture? Let's talk.